RiceBox
RiceBox is a UX design project that focused on the premium food delivery experience.
What is a premium experience?
People are busy. They order takeout due to convenience. But that doesn’t always feel good. We found that food delivery is often associated with substandard quality. So we set out to discover what premium means. Our team conducted interviews and we looked at
What are people’s takeout and cooking habits?
Common feelings in regard to takeout vs eating at a restaurant.
That led to our main goal, which is to determine: What is the premium food delivery experience?
After conducting interviews, our team determined the key problems and takeaways to be:
Interviewees were willing to pay more for fresh, quality ingredients.
Felt guilty ordering takeout due to the cost and the additional fees.
Too much plastic
So we started brainstorming…
A service that combines convenience and health
but addresses people’s concerns.
Ricebox is an Asian fusion food subscription service with unique packaging that is sectioned for you to enjoy multiple, tailored to your courses in one thoughtfully designed box that could be mixed and matched. Your package is hand delivered by our specially trained delivery staff. You’ll never eat cold takeout again!
The app offers simple Selection of the main course and side dishes with the size you want. It also allows, scheduling and tracking.
Due to our premium service, everything will be handled in person and hand-delivered to our loyal customers. We’ll also take safety measures seriously. The concern of COVID is in our consideration. We plan to have our end-to-end service and provider so we can oversee each process from food selection to delivery. All food delivery will be delivered in container bags that keep the temperature right. Our stackable design allows our customers to stack the used and cleaned containers for our recycling program.
RAW
RAW is a UX project that designs a service that addresses a controversial issue in which more than two individuals/groups with conflicting values are involved.
Our design focuses on beauty standards. Modern-day social media has a huge effect on people, especially teens to young adults. With RAW, a multi-media platform, we hope to address and call out the problematic thinking surrounding body image and self-confidence.
Our main services are:
Websites and social media with articles that address different issues each month, such as body dysmorphia, disordered eating patterns, and unrealistic body standards.
Pop-up events for users to attend and interact with each other.
Along with our website, we designed an activity with the intention to bring out the underlying issues that people are facing subtly. We continued our arts and craft style and wanted each participant to have a small booklet that can eventually be bound together as a collection. Participants are allowed to customize each page to find and showcase their own style. Inside the booklet, it’s split into things you like and things you don’t like. Talking and thinking about our own insecurities can be challenging, so we wanted to make this activity as lighthearted as possible. With the provided magazines, people can cut out anything that represents their values and what makes them angry and give them different feelings. We hope through this activity, people can start by recognizing what hurt them and makes them feel insecure, and a conversation can start there followed by the beginning of a healing journey.
Watch our brand mission here:
Carnivore Garden
Carnivore Garden is a UX project focusing on designing an “experience” as a personalized gift for a selected individual. Poison Ivy, a DC villain, was chosen as the gift recipient for this project.
After Identifying the wants of the recipient by looking at past, present, and future, we then look at the rhetorical nature of service, and identify different aspects of Ethos, Logos, and Pathos as well as a customer journey for the service.
The gift for Poison Ivy is Carnivore Garden, a multi-purpose garden that allows her to store the people she kills and the carnivore plants will extract human juice to turn into fertilizers. The garden will then help Poison Ivy get closer to her goal of protecting the earth and having more plants, and also benefit the environment.
Inside the garden, there are various types of carnivore plants.
The plants in the garden will extract human juice then turn them into fertilizers for both plants and bees.
