RICEBOX
RICEBOX IS A UX DESIGN PROJECT THAT FOCUSES ON THE PREMIUM FOOD DELIVERY EXPERIENCE.
WHAT IS A PREMIUM EXPERIENCE?
People are busy. They order takeout due to convenience. But that doesn’t always feel good. We found that food delivery is often associated with substandard quality. So we set out to discover what premium means. Our team conducted interviews and we looked at
What are people’s takeout and cooking habits?
Common feelings in regard to takeout vs eating at a restaurant.
That led to our main goal, which is to determine: What is the premium food delivery experience?
After conducting interviews, our team determined the key problems and takeaways to be:
Interviewees were willing to pay more for fresh, quality ingredients.
Interviewees felt guilty ordering takeout due to the cost and the additional fees.
Too much plastic.
So we started brainstorming…
A SERVICE THAT COMBINES CONVENIENCE AND HEALTH BUT ADDRESSES PEOPLE’S CONCERNS.
Ricebox is an Asian fusion food subscription service with unique packaging that is sectioned for you to enjoy multiple dishes, tailored to your courses in one thoughtfully designed box that could be mixed and matched. Your package is hand delivered by our specially trained delivery staff. You’ll never eat cold takeout again!
The app offers simple Selection of the main course and side dishes with the size you want. It also allows, scheduling and tracking.
Due to our premium service, everything will be handled in person and hand-delivered to our loyal customers. We’ll also take safety measures seriously. The concern of COVID is in our consideration. We plan to have our end-to-end service and provider so we can oversee each process from food selection to delivery. All food delivery will be delivered in container bags that keep the temperature right. Our stackable design allows our customers to stack the used and cleaned containers for our recycling program.
