RAW
RAW IS A 3–person team UX PROJECT THAT DESIGNS
A SERVICE THAT ADDRESSES A CONTROVERSIAL
ISSUE: body image.
Our design focuses on beauty standards. Modern-day social media has a huge effect on people, especially teens to young adults. With RAW, a multi-media platform, we hope to address and call out the problematic thinking surrounding body image and self-confidence.
Our main services are:
Websites and social media with articles that address different issues
each month, such as body dysmorphia, disordered eating patterns,
and unrealistic body standards.Pop-up events for users to attend and interact with each other.
In addition to our website, we designed activities to highlight the underlying issues people face subtly. We created a booklet for each participant, allowing customization of each page to reflect their style. The booklet is divided into sections for likes
and dislikes, making the activity lighthearted despite the challenging topic
of personal insecurities.
Participants can use the provided magazines to cut out images representing their values, anger, and emotions. We hope this activity helps people recognize what hurts them and makes them feel insecure, sparking conversations and beginning
a healing journey.
